Riot Slammed for Bizarre AI-Generated Wild Rift Video in China
So, here’s what just happened—and it’s got a lot of League of Legends fans scratching their heads or flat-out fuming. Riot Games, or more specifically, the Chinese branch handling Wild Rift , released a promotional video to celebrate the game’s third anniversary in China. Now, that should have been an exciting moment—it's a big milestone. But instead of getting applause, Riot found itself at the center of a huge backlash.
The reason? The video was entirely AI-generated—and not in a cool, futuristic way. Think melting letters, weapon mix-ups, and characters looking like they were spit out of a dream cooked up after binge-watching KPop Demon Hunters . The animation had Seraphine bizarrely kicking minions with her heels, Jinx wielding what looked like a Glock straight out of Call of Duty , and Yasuo swinging a lightsaber. To top it all off, Ezreal’s goggles were literally melting in one frame, and the text in the video even spelled “anniversary” wrong—with only one “n.”
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And fans noticed—fast. The video was posted to the official Wild Rift Weibo account but was quickly deleted after the community erupted with criticism. Clips and screenshots, however, made their way to platforms like Reddit and X (formerly Twitter), where the roasting began. One user joked it looked like a bootleg version of KPop Demon Hunters , while others pointed out how off everything felt—from the music to the facial expressions to the weirdly inconsistent tattoos.
It turned out the video was produced by a company called 异类-Outliers, known for cranking out low-effort AI visuals. So yes, Riot—or Tencent, perhaps—had outsourced this work to a third party that, frankly, didn't do the game's reputation any favors.
What’s really frustrating here is that Riot has the money and talent to do this right. This is the same company that gave us the K/DA music videos and Arcane , after all. So when fans see such a low-effort AI project replacing the work of real animators and artists, it feels like a slap in the face.
David Xu, the Executive Producer of Wild Rift , eventually addressed the mess. He admitted that the video “did not hit the mark” and took responsibility for letting it go up on an official channel. He promised they’d “do better” moving forward.
Hopefully, that means respecting the talent that made Riot famous in the first place—and leaving these AI-generated fever dreams out of the spotlight.
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