Tennis’ New Era of Wealth: Alcaraz, Sinner, and Gauff Lead the Rich List
Tennis has always been a sport where legends are made on the court, but now, more than ever, it’s also where fortunes are built off of it. According to Forbes’ latest rankings of the world’s highest-paid tennis players for 2025, the next generation of stars is not only dominating rallies and championship points but also rewriting the financial landscape of the game.
At the top of the list stands Spain’s Carlos Alcaraz, who, at just 22 years old, has claimed the number one spot for the second year in a row. His estimated earnings over the past 12 months reached $48.3 million, with about $13 million from prize money and a staggering $35 million from sponsorships, endorsements, and appearances. Alcaraz has become the sport’s most marketable figure, working with major brands like BMW, Rolex, and Louis Vuitton. His story is not just about athletic brilliance—he even teased a Netflix documentary release with a tattoo reveal during a tournament. That kind of cultural crossover is rare and shows why he’s pulling in such extraordinary sums.
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But hot on his heels is Italy’s Jannik Sinner, who collected $47.3 million. On the court, Sinner has actually outpaced Alcaraz, pulling in more prize money—over $20 million, one of the highest totals ever recorded. His year wasn’t without drama, as a suspension linked to a doping test briefly threatened his career. Yet, he was cleared of wrongdoing and quickly bounced back, retaining his number one singles ranking and winning both the Australian Open and Wimbledon. His sponsors, including Gucci and Lavazza, stood by him, which only solidified his status as one of the sport’s biggest names.
Coco Gauff rounds out the top three with $37.2 million, making her not only the highest-paid woman in tennis but also the highest-paid female athlete across all sports. At 21, Gauff has already lifted two Grand Slam trophies, but her influence stretches far beyond tennis. With sponsorships from brands like New Balance and Bose, plus a new investment in women’s basketball, she’s proving herself to be both an athlete and an entrepreneur. Her decision to launch her own management company further reflects her determination to shape her career on her own terms.
Novak Djokovic, still competing at age 38, takes fourth place with $29.6 million. Though his time at the very top of the sport is winding down, he remains a formidable presence, both as a competitor and a business figure. Behind him are stars like Aryna Sabalenka, Qinwen Zheng, Iga Swiatek, and Americans Taylor Fritz and Frances Tiafoe, all of whom are playing their part in keeping tennis commercially vibrant.
Altogether, the top ten earned a combined $285 million this past year—a significant jump from last year’s totals. What’s striking is how young this group is compared to previous eras. The average age is now just 26, and with more equal prize money initiatives being rolled out across major tournaments, the financial gap between men and women in tennis continues to close.
The sport may never see another Roger Federer, who once singlehandedly earned over $100 million in a single year, but the new wave of players is charting a different course. Their mix of dominance on the court, cultural relevance, and financial savvy is ushering tennis into a fresh golden age—one where the serve and volley are matched by branding deals, streaming projects, and global influence.
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