Trump’s Praise for Sydney Sweeney Sends American Eagle Stock Soaring
So, here’s a pretty unexpected financial headline that’s got everyone talking — American Eagle’s stock just had a massive jump, and the reason behind it? None other than President Donald Trump giving a shoutout to actress Sydney Sweeney’s new ad campaign for the brand.
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It all started when Trump was asked about Sweeney — the Euphoria star — and her political leanings. Turns out, she’s a registered Republican in Florida, something that was confirmed by public voting records. When Trump heard this, his response was classic Trump: “Oh, now I love her ad.” That simple comment ended up going viral, and shortly after, American Eagle Outfitters saw its stock surge by over 23%. It closed at $13.28 on Monday, which is the highest it’s been in about two months.
What’s wild is that this stock spike isn’t just a minor uptick — it was the biggest one-day percentage increase for American Eagle since August 3rd, 2000. That’s nearly 25 years ago to the day. So this wasn’t just market noise — it was a full-blown rally. Even though the company is still down about 20% for the year, this bump definitely helped ease some of that loss.
Now, the ad itself? It’s been stirring up controversy for a few weeks. The campaign features Sweeney modeling American Eagle denim with the tagline: “Sydney Sweeney has Great Jeans” — which plays off the pun between “jeans” and “genes.” Some people saw it as clever wordplay; others, especially on social media, accused it of pushing a racially insensitive message, pointing to the actress’s blonde hair and blue eyes and connecting it to outdated eugenics rhetoric. A few media outlets even suggested the ad was promoting “Whiteness” or “Nazi-like” aesthetics — pretty intense accusations for what’s essentially a denim campaign.
American Eagle responded, saying the campaign was always meant to be about the jeans — nothing more. In their words: “Her Jeans. Her Story.” They emphasized it’s about confidence, self-expression, and how everyone can wear their jeans their way.
But despite the backlash, the brand’s stock shot up — and that kind of tells you everything about how public perception plays into the market. Trump’s endorsement — even if offhanded — gave the ad a new wave of visibility. Suddenly, Sweeney wasn’t just a model in a fashion ad; she became a sort of cultural flashpoint, embraced by conservatives and criticized by some progressives.
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