How AFL’s Big Four Keep Dominating the Game
When we talk about dominance in the AFL, four names always seem to rise above the rest: Brisbane, Hawthorn, Geelong, and Collingwood. These clubs, often referred to as the “big four” of the modern era, have somehow managed to stay at the top while so many others fade in and out of relevance. Since the year 2000, at least one of these sides has made it to the grand final almost every year, proving their staying power isn’t a coincidence but a pattern.
So, what’s their secret? Well, there’s no single explanation. Brisbane, for instance, has mastered the art of environment. While footy is often under the microscope in Victoria, the Lions enjoy the relative quiet of Queensland, away from Melbourne’s media glare. That calm has helped them build a culture where lifestyle and opportunity are just as important as on-field success. Sunshine, fresh air, and family-friendly living have been used as natural recruitment tools, convincing stars to move north. And the results speak for themselves — under Chris Fagan, Brisbane has reached the finals seven times in nine years and are now heading to their third consecutive grand final.
Also Read:- Fall Welcomes Metro Detroit with Rain and Thunder
- Martinelli’s Late Strike Denies Man City at Emirates
Hawthorn takes a completely different approach. The Hawks thrive on intensity and exacting standards. Their coach, Sam Mitchell, has been ruthless in chasing big-name recruits and isn’t afraid to drop players, no matter how high profile, if they don’t meet expectations. Yet, alongside this tough culture, the club has cultivated a sense of fun and personality, with their players embracing unique entrances, celebrations, and a brand that feels larger than life. It’s that mix of flair and firmness that keeps them competitive year after year.
Then there’s Collingwood — a name that carries history all on its own. With more grand final appearances than any other club and a massive supporter base, the Magpies have long been a destination for players chasing glory. They play on the biggest stages — ANZAC Day, King’s Birthday, the MCG in September — and that spotlight attracts talent. Veterans looking for one last shot at premiership success see Collingwood as the place to be, and younger players know the exposure is unmatched.
Geelong, on the other hand, has leaned into lifestyle and culture. Their philosophy of “relaxed professionalism” means they can lure players without necessarily offering the biggest pay packet. Jeremy Cameron is a shining example — a star on the field but also a personality who’s free to pursue life off it. The Cats sell a balance: hard work combined with autonomy, family time, and even off-field business opportunities thanks to their strong sponsor network. It’s no wonder their recruits talk about the joy of simply turning up to the club.
So while Brisbane sells the sun, Hawthorn sells intensity, Collingwood sells history, and Geelong sells balance, the common thread is clear: people are drawn to places that make them feel like they belong. Maybe that’s why these four clubs keep rising above the rest — success has been built not just on numbers and drafts but on culture, identity, and the simple human need to be part of something bigger.
Read More:
0 Comments