Stacey Dooley Tackles Social Media Health Trends in New BBC Doc
There’s some exciting news for documentary fans—Stacey Dooley is returning to our screens with a brand-new project, and this time she’s diving into the fascinating and often worrying world of social media health trends. The BBC has announced that Dooley will front a documentary called The Clickbait Clinic , a show that promises to shine a light on the way health fads, wellness tips, and viral challenges spread online and influence millions of people every single day.
For years, Stacey Dooley has built a reputation for tackling complex and often controversial issues, always with empathy and a knack for connecting with real people. This time, she’ll be investigating how platforms like Instagram, TikTok, and YouTube have become breeding grounds for advice—some of it useful, but much of it misleading or even dangerous. The question being asked is simple: how is this constant wave of content shaping the way people view their own health, and what risks come with following trends that may not be backed up by science?
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The title itself, The Clickbait Clinic , gives a hint about the tone of the series. Viewers can expect Dooley to uncover the gap between glossy, attention-grabbing online claims and the actual medical advice given by professionals. It will be shown how certain creators present themselves as wellness gurus, while their recommendations may be built on shaky foundations. On the other hand, there will likely be space for nuance too—because social media has also given rise to communities where people share real, valuable health advice and support one another through challenges.
This documentary is arriving at a time when social media use has never been higher, and the pressure to look, eat, or live a certain way is constant. From diet hacks and fitness trends to miracle cures and beauty treatments, advice is being packaged in short, snappy videos designed to grab attention and spread quickly. The BBC series is expected to ask whether this culture is helping people live better—or whether it’s leaving audiences more confused, anxious, and misled than ever.
Dooley’s natural storytelling style means the documentary won’t just be about statistics and theories. Real stories will be placed at the heart of the program. Everyday people who have tried out these trends, medical professionals concerned about misinformation, and influencers who create such content will all be part of the conversation. Through these voices, the documentary will offer a vivid, human look at the double-edged sword of online health culture.
With the BBC behind the project, The Clickbait Clinic is set to reach a wide audience on iPlayer and broadcast television. It will not only entertain but also spark important discussions about how much influence social media should have when it comes to personal health choices. Stacey Dooley has a history of asking tough but necessary questions, and this documentary looks ready to do the same—cutting through the noise to reveal the truth behind the trends.
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