Coles and Woolworths Recall Popular Protein Bars Over Gluten Mix-Up
A popular protein snack sold at Coles and Woolworths has been urgently recalled after a major labelling mix-up caused alarm among consumers with gluten intolerance. The product in question is the Muscle Nation Custard Protein Bar Cookies and Cream , a fan-favourite snack that has now been pulled from shelves across Australia.
Food Standards Australia New Zealand (FSANZ) confirmed that the recall was triggered after the bars, which were sold in boxes labelled as “gluten free,” were discovered to actually contain gluten. The twist here is that the individual wrappers on each bar were correctly labelled—only the outer packaging gave the false impression that the product was safe for those avoiding gluten.
The mistake might seem small, but for people with coeliac disease or gluten intolerance , consuming such a product could lead to serious allergic reactions. Because of this, FSANZ quickly issued an urgent warning and initiated a national recall. The affected items were sold in Coles and Woolworths supermarkets across all states—except the Northern Territory—as well as through online retailers like Amazon.
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Customers are being urged to check their cupboards for the affected bars, which have the best-before dates 08/12/26 and 09/12/26 . If you find one, the advice is simple— don’t eat it . Shoppers can return the product to its place of purchase for a full refund , even without a receipt.
In a statement, the watchdog explained that “any consumers who have a gluten allergy or intolerance may have a reaction if the product is consumed.” Muscle Nation Supplements Pty Ltd, the manufacturer, has also encouraged customers to reach out directly if they have any questions or concerns.
The situation has sparked discussion among shoppers about the importance of accurate food labelling—especially as more Australians adopt gluten-free diets, whether for health reasons or by choice. Many are relieved that the recall was handled swiftly, avoiding potential health risks.
While the recall only applies to the Cookies and Cream flavour packaged in mislabelled boxes, the incident serves as a reminder to always double-check product details before buying or consuming them.
So, if you recently picked up a box of Muscle Nation Custard Protein Bars from Coles, Woolworths, or Amazon, it’s worth taking a quick look at your packaging. A small printing mistake might have caused a big stir—but thankfully, swift action has been taken to keep consumers safe.
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