Legendary Adman Piyush Pandey Passes Away at 70
The advertising world is in mourning as Piyush Pandey, the legendary creative force behind Indian advertising, passed away on October 23, 2025, at the age of 70. The news was confirmed by Ogilvy, where he served as Executive Chairman and Chief Creative Officer Worldwide, stating that he succumbed to a severe infection. Pandey’s death leaves a profound void in the creative community and beyond, marking the end of an era defined by his vision, warmth, and groundbreaking ideas.
The pain of this loss was deeply felt by his family, especially his sister, the renowned singer and actress Ila Arun. She took to Instagram to share her grief, describing herself as “devastated, heartbroken and lifeless” and posting a touching photo of herself placing a tilak on his forehead. In her moving tribute, she referred to him as her “dearest and greatest brother” and expressed that further details would be shared by their brother, filmmaker Prasoon Pandey. Her words resonated with fans and the wider entertainment community, capturing the depth of sorrow felt by those who knew him.
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Piyush Pandey was widely celebrated as the “Voice of Indian Advertising.” Joining Ogilvy India in 1982, he brought an unprecedented understanding of India’s diverse culture into advertising, transforming campaigns into stories that spoke directly to people’s hearts. From iconic campaigns for brands like Fevicol, Cadbury, Asian Paints, and Hutch to memorable political slogans, his work was characterized by emotional depth, humor, and a profound connection with everyday life. He was known for giving Indian advertising its distinctive voice, often infusing Hindi and regional idioms into mainstream campaigns, making them resonate with millions.
Despite his fame, Pandey remained humble and self-effacing. Colleagues often described him as part of a larger creative team, likening advertising to a sport where teamwork mattered more than individual glory. Under his leadership, Ogilvy India became one of the most awarded agencies worldwide, nurturing generations of creative leaders. Alongside his brother Prasoon, he received the prestigious Lion of St. Mark at the Cannes Lions International Festival of Creativity in 2018, a recognition of his enduring impact on storytelling and advertising on a global scale.
Following the news of his passing, tributes poured in from across industries. Filmmaker Hansal Mehta wrote, “Fevicol ka jod toot gaya,” highlighting the irreplaceable role Pandey played as the glue of Indian advertising. Musicians, actors, business leaders, and politicians echoed similar sentiments, celebrating him as a visionary who inspired creativity and authenticity.
Piyush Pandey leaves behind a remarkable legacy—a body of work that transformed Indian advertising into a cultural phenomenon, a family who loved him dearly, and a generation of creatives who continue to be guided by his vision. He will be remembered not only for his iconic campaigns but for the joy, humanity, and heart that he brought to everything he touched. In the words of those who knew him best, he gave India not just great advertisements, but a language of its own.
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