Menulog Shuts Down After 20 Years in Australia
It’s the end of an era for Australia’s food delivery scene — Menulog, one of the country’s most well-known delivery platforms, has announced that it will be closing down later this month. After nearly two decades in business, the company confirmed that it will officially cease operations in Australia on November 26, 2025, at 11:59 p.m. AEDT.
The news came directly from Menulog’s managing director, Morten Belling, who shared a statement saying that the decision was not made lightly. He explained that the company’s top priority now is to support customers, couriers, and restaurant partners during this two-week transition period. Customers have been advised to redeem any remaining vouchers and credits, while eligible delivery couriers will receive a voluntary four-week payment as compensation.
Menulog, which once dominated Australia’s food delivery market, has faced mounting challenges in recent years. According to industry analysts, the company had been struggling with declining revenue, shrinking market share, and rising competition — particularly from Uber Eats and DoorDash. At its peak, Menulog held around 80% of the market back in 2014. But by 2024, that figure had plummeted to just under 25%, as Uber and DoorDash rapidly expanded their reach.
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IBISWorld analyst Andrew Ledovkikh noted that Menulog’s marketing efforts, although high-profile and star-studded, failed to turn the tide. The company poured millions into flashy campaigns featuring global music stars like Katy Perry, Snoop Dogg, Christina Aguilera, and Latto. Despite the glitz, those ads didn’t translate into stronger sales or customer loyalty. In fact, Menulog’s parent company, Just Eat Takeaway, had already begun cutting back on marketing in Australia as early as 2023 to reduce losses.
The company cited “challenging circumstances” as a major reason for the shutdown, saying that the move would allow them to refocus on markets where they see more growth potential.
Experts warn that Menulog’s exit could have serious consequences for Australian consumers. With Uber Eats now controlling over half of the market and DoorDash taking another 15%, the food delivery industry is inching closer to a monopoly. This could mean higher prices, fewer options, and less incentive for innovation in the future.
Dr. Alex Veen from the University of Sydney described the situation as part of a wider issue within the gig economy — where competition is fierce, profits are thin, and long-term sustainability is uncertain.
For now, Menulog’s departure marks a major shift in how Australians order food online. It leaves behind two giants — Uber Eats and DoorDash — battling for dominance in a market that has grown increasingly reliant on convenience, even amid rising living costs.
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