Bunnings Bears Spark Blind Box Frenzy as Store Imposes Buying Limits
If you’ve been anywhere near a Bunnings this week, chances are you’ve seen people hovering around a small stand of mysterious brown boxes. What’s inside them has sparked a nationwide rush, with Bunnings stepping in quickly to slow things down. The hardware giant has introduced strict buying limits on its new $12.50 blind box mini bears, after what can only be described as an unexpectedly addictive craze took off almost overnight.
These bears are Bunnings’ playful answer to the wildly popular blind box trend, which has already been fuelled by collectibles like Labubu dolls. The idea is simple but powerful. You buy a sealed box, but you don’t know which bear you’re getting until it’s opened. That sense of surprise is exactly what has shoppers racing into stores, hoping to score a full set.
Also Read:- MacKinnon Sparks Late Rally as Avalanche Storm Past Kraken in Seattle
- Christensen Strikes as Barcelona Begin Copa del Rey Journey Against Guadalajara
There are five bears to collect in total. Four are regular designs, including a Team Member bear in a Bunnings uniform, a Rain Poncho bear, a High-Vis bear, and one sporting a Straw Hat. Then there’s the elusive Secret Bear, which has been designed to represent women in trade apprenticeships. Because the boxes are sealed, it’s all down to luck, and that randomness is what keeps people coming back for more.
One Queensland mum, Tyla, described dropping everything and rushing to her local store as soon as she heard about them. It was assumed they’d already be sold out, but instead she found a fully stocked stand and grabbed the maximum five boxes allowed per customer. Incredibly, she managed to pull every single bear in one go, something most collectors can only dream of. Even so, she admitted the fun wasn’t over and said she was tempted to keep buying, simply because of how enjoyable and affordable the experience feels.
To prevent shelves being wiped clean by resellers, Bunnings has capped purchases at five boxes per customer. Despite this, the bears have already started popping up online at inflated prices. Some individual bears are being listed for double or even quadruple the retail cost, with full or near-complete sets fetching eye-watering amounts.
Consumer experts say the appeal isn’t accidental. The blind box model is known to trigger dopamine hits similar to gambling, where the occasional win keeps people chasing the next surprise. It’s been explained that even disappointment can encourage repeat purchases, because buyers feel the next box might be better.
With other big brands like IKEA and McDonald’s already tapping into this trend, it’s clear Bunnings has struck a nerve. For $12.50, shoppers aren’t just buying a teddy bear. They’re buying a moment of excitement, a bit of fun, and a small thrill that’s proving very hard to resist.
Read More:
0 Comments