Loto-Québec Says Online Play Is Growing Without Hurting Traditional Lottery Sales
Right now, there’s a lot of conversation around Loto-Québec and how its online platform is performing, especially as more people shift their habits to the web. According to the organization’s CEO, Jean-François Bergeron, the rise of online gaming is not damaging traditional lottery sales at all. In fact, it’s being presented as a complementary growth story rather than a replacement.
It was explained that Loto-Québec’s digital platform continues to attract more users every year. Overall growth has been hovering around 17 percent compared to last year, which is being described as a strong performance when measured against other jurisdictions. What’s important here is that this increase hasn’t been achieved by pulling customers away from convenience stores or physical lottery counters. Instead, the web platform is drawing in people who buy lottery tickets only occasionally.
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According to Bergeron, when jackpots climb to eye-catching amounts, like 50 million dollars or more, online traffic tends to surge. At those moments, people are drawn to the convenience of buying tickets online to chase those massive prizes. Still, it has been emphasized that any slight decline in in-store purchases is balanced out by gains online. In simple terms, what might be lost in one place is being recovered in another.
Traditional lottery ticket sales are said to be on a stable path, with small year-over-year growth. There haven’t been many new lottery products introduced recently, yet interest remains strong. Loto-Québec estimates that lottery products still reach more than 70 percent of households across Quebec. That wide reach is one of the reasons the CEO confidently stated that the web is not hurting the lottery business.
There is, however, a noticeable generational shift. Physical lottery tickets and scratch cards are more popular among older players, while younger adults are much more active online. This trend has been linked to changes in daily routines, including fewer visits to convenience stores due to factors like electric vehicle adoption. Younger consumers simply aren’t passing by lottery counters as often as before.
Interestingly, younger audiences are still very present in Loto-Québec’s physical locations, especially casinos and gaming lounges. These venues have increasingly become social destinations. On busy nights, groups of young adults are often seen playing together, treating the experience as a form of entertainment rather than just gambling. Food, music, and overall atmosphere are said to play a big role in that appeal.
Financially, Loto-Québec remains solid. Revenue for the first half of the fiscal year rose slightly to more than 1.5 billion dollars, while net profits also edged upward. Despite economic pressure on consumer spending, the organization says it’s staying on a steady growth path. And along the way, dozens of new millionaires have already been created, reinforcing the idea that interest in Loto-Québec’s offerings, both online and offline, remains very much alive.
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