QTCinderella Opens Up About the Hidden Struggles Behind the Streamer Awards
So, let me walk you through what’s been happening around the 2025 Streamer Awards and why its creator, QTCinderella—known off-stream as Blaire—has been so candid lately about the darker side of her life online. Even though she’s one of Twitch’s most recognizable faces, with more than a million followers tuning in for everything from gaming to cooking, she’s now saying that if she could go back in time, she would actually tell her younger self not to start streaming at all.
It’s a powerful confession, especially coming from someone who built one of the biggest annual events in online entertainment. Blaire admits she feels lucky to be successful, but the reality behind the scenes has been heavy. She’s lived under constant scrutiny, relentless judgment, and at times, serious concerns for her own safety. She said flat out that she believes she would be a happier person today if she had chosen a different path.
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And honestly, the concerns are real, particularly for female creators. This year alone, streaming has seen some genuinely frightening incidents. You may remember that marathon stream back in March, when Cinna, Valkyrae, and Emiru were threatened by a man while they were on air for a week-long event. Then, at TwitchCon in October, Emiru was grabbed and nearly kissed without consent by an attendee. Her personal security stepped in, but allegations soon followed that event security didn’t take proper action until much later.
Blaire has dealt with her own share of harassment too. She’s said that if she opened her Instagram messages right now, she could instantly read hundreds of hostile or threatening comments. She even used to spend over $2,000 every month just to get manipulated images of herself removed from the internet. And in 2023, she discovered that a deepfake site was using her likeness in explicit material—something no one should ever have to experience.
Even her personal ventures have been affected. She opened a craft shop in Los Angeles earlier this year, imagining it as something fun and peaceful. But now? She hardly goes. Men have shown up looking for her, to the point where she worries about the safety of her employees. So she stays away.
All of this is why the Streamer Awards this year will have especially tight security. Blaire wants everyone attending—creators, guests, nominees—to feel protected and comfortable, even if it’s just for this one night. The show recognizes top talent across categories like Gamer of the Year and Best Community, and with massive names like Kai Cenat in the nomination lineup, it’s shaping up to be a big event.
But it hasn’t been completely smooth. Last month, viewers accused her of intentionally leaving some creators out of certain categories, calling them “too problematic.” She denied it, but the criticism hit hard, and clips of her emotional response spread quickly.
Still, Blaire says the whole reason she created the Streamer Awards was to push back against the negativity that swirls around online communities. She believes that giving people a chance to sit together, share a meal, and celebrate each other—even briefly—can make a real difference. For at least one night, the drama fades, the toxicity quiets down, and everyone gets to feel part of something positive.
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