Wendy’s Celebrates National Bacon Day With a 1-Cent Burger Deal
National Bacon Day is landing on December 30, and this year it’s being marked in a way that’s hard to ignore, especially if you’re a fast-food fan. Wendy’s has decided to lean all the way into the celebration by offering its Junior Bacon Cheeseburger for just one cent, but only for one day and only through its app. It’s one of those deals that feels almost unreal, and it’s clearly designed to get people talking, tapping, and heading to the nearest Wendy’s.
The company has made it clear that bacon isn’t treated as just another topping in its kitchens. It’s often described as a core part of the brand’s identity. From the well-known Baconator to bacon-packed breakfast items, Wendy’s has long positioned itself as a chain that takes bacon seriously. So when National Bacon Day rolled around, it was probably inevitable that a bold promotion would be rolled out.
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The Junior Bacon Cheeseburger itself is already a familiar favorite. It’s built with a fresh, never-frozen square beef patty, topped with two strips of crispy bacon, American cheese, lettuce, tomato, and mayo, all served on a toasted bun. Nothing about it feels complicated, but it’s been carefully put together to deliver that classic bacon cheeseburger experience in a smaller, more affordable form. For one day only, that experience is being offered for just a penny.
There are a few conditions attached, of course. The deal is being made available exclusively through the Wendy’s app, so an account is required. A separate purchase also has to be made at regular price in order to unlock the one-cent burger. Once that’s done, the offer can be redeemed at participating locations on December 30. After that, it’s gone.
National Bacon Day itself is one of those unofficial food holidays that has steadily grown in popularity. While it’s different from International Bacon Day, which is celebrated earlier in the year, December 30 has become the date when bacon lovers in the U.S. look for indulgent deals and fun menu twists. Wendy’s promotion fits perfectly into that tradition.
In the end, this is less about saving money and more about the moment. A one-cent burger is a conversation starter, a small celebration of bacon, and a clever way to wrap up the year with something indulgent. If you’re already planning a quick meal out on December 30, this deal is being positioned as the perfect excuse to make it Wendy’s.
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