Author Sparks Internet Storm Over One Word in Romance Novel
A single word in a romance novel is now at the center of an unexpectedly heated cultural debate and it’s drawing reactions from readers, locals and even a major food chain.
Award-winning author B.K. Borison is facing backlash over a line in her latest book, “And Now, Back to You.” The issue is not the story, not the characters, but one small detail. A character orders a “sub” from Wawa. And for some readers, especially those from Philadelphia, that choice is nothing short of unacceptable.
Here’s why this matters. In parts of the northeastern United States, food isn’t just food. It’s identity. The word “hoagie” is deeply tied to Philadelphia culture. It’s local, it’s personal and many believe it’s the only correct term. So when Borison used “sub” instead, critics quickly took to social media and the reaction was intense, emotional and in some cases, humorous but sharp.
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But Borison is standing firm. She says the book is set in Baltimore, not Philadelphia and in Baltimore, people commonly say “sub.” Data and local voices appear to support her. Online discussions, search trends and even customer language in reviews suggest that “sub” is widely used in that region. So from her perspective, the choice was accurate and intentional.
What started as a minor detail has now turned into a broader conversation about regional language and authenticity in storytelling. It highlights how even the smallest cultural differences can spark big reactions in a connected world. For writers, it raises an important question. How do you stay true to a setting while navigating the expectations of a diverse audience?
Interestingly, Wawa itself seems to be taking it all in stride. The company reached out to the author in a lighthearted way, showing that while the internet debates, brands sometimes see opportunity in the attention.
In the end, this isn’t just about sandwiches. It’s about identity, language and how deeply people connect to the places they call home. And in a digital age, even a single word can travel fast and hit hard.
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