NHL Partners with lululemon and Fanatics to Launch New Premium Fan Apparel
Exciting news for hockey fans and fashion lovers: the National Hockey League (NHL) has teamed up with lululemon and Fanatics to launch a fresh line of premium fan apparel. This new collection is designed to bring a stylish, high-quality edge to gameday wear, blending performance and comfort for both men and women. The partnership marks a significant step in merging the worlds of professional sports and athleisure, allowing fans to showcase their love for their teams in style, whether at the rink or relaxing at home.
Starting October 29, 2024, the first wave of products will be available for purchase across various retail channels, including Fanatics' online sites, select Lids stores, and NHL team venues in both the U.S. and Canada. Initially, the collection will feature apparel for 11 NHL teams, with plans to expand to all 32 teams by the 2025-26 season. The featured items include some of lululemon’s iconic pieces, such as the Scuba Hoodie, Define Jacket, and Align Pant, all branded with NHL team logos. This gives fans a chance to show their support while wearing some of lululemon's most loved and recognized items.
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This collaboration is more than just about clothes—it’s also a creative campaign featuring several NHL stars, including Connor Bedard of the Chicago Blackhawks, who was the first NHL player to join lululemon as an ambassador last year. Bedard, along with other stars like John Tavares and Dylan Larkin, will be featured throughout the campaign, showcasing the new apparel in action. Bedard himself expressed excitement about the partnership, noting that lululemon has been his go-to gear for training and relaxation.
Fanatics Commerce CEO Andrew Low Ah Kee also highlighted the significance of this collection, describing it as a pivotal moment in connecting NHL fans through a premium product that combines style and team loyalty. This collaboration is set to enhance how fans experience gameday, offering a new look and feel that’s not just about cheering from the stands but embracing the sport in everyday life.
With hockey season already underway, this new collection arrives at the perfect time, allowing fans to update their wardrobes with apparel that represents their favorite teams in a fresh, modern way. For those in select cities, such as Boston, Chicago, and New York, the collection will be available at key retail locations, including the flagship NHL Shop NYC.
This exciting partnership between lululemon, Fanatics, and the NHL signals a new era of fan apparel, where performance wear meets team spirit, and fans can support their teams in premium comfort and style.
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