Victoria's Secret Fashion Show Makes a Bold Comeback
The fashion world is abuzz as the Victoria’s Secret Fashion Show makes its much-anticipated return after a six-year hiatus, reigniting conversations about beauty, inclusivity, and the future of fashion. Held on October 15, 2024, in Brooklyn, New York, this iconic show has revamped its image to align with modern sensibilities, showcasing a diverse array of models and a lineup that prioritizes the female gaze.
This year's show was a vivid display of progress. Gone are the days of a one-dimensional representation of beauty; instead, we witnessed a celebration of diversity, featuring models of various ethnicities, body types, and ages. Notably, the event opened with a dynamic performance by Lisa from K-pop sensation Blackpink, setting a vibrant tone for the night. The stage was a fusion of nostalgic elements reminiscent of both the “Barbie” movie and retro video games, creating an inviting atmosphere that captivated attendees.
One of the standout moments was Gigi Hadid emerging from the stage floor adorned in the brand's iconic angel wings, which this year were PETA-approved faux feathers. The inclusion of models like Kate Moss, who made her Victoria’s Secret debut at age 50 alongside her daughter, Lila, highlights the brand's commitment to embracing women at all stages of life. The runway featured a richer representation of Black and Brown models than ever before, as well as a mix of plus-sized and older models, effectively challenging traditional beauty norms.
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Adriana Lima, one of the original Victoria’s Secret Angels, graced the runway with current top models such as Bella Hadid and Paloma Elsesser, proving that the allure of the Angels remains strong. But perhaps the crowning moment of the evening was Cher's performance, delivering show-stopping renditions of her hits “Believe” and “Strong Enough,” reminding everyone of the brand's storied past while celebrating its future.
This comeback is not just about the glitz and glamour; it symbolizes a critical shift for Victoria’s Secret. Historically, the brand faced backlash for its exclusionary practices and failure to evolve with changing societal standards. The decision to reintroduce the fashion show comes after years of decline in viewership and criticism over outdated perceptions of femininity. The show, once celebrated for its hyper-sexualized image, has now taken steps towards inclusivity, aiming to reshape its narrative and regain cultural relevance.
Leading up to the event, there were voices of skepticism regarding the authenticity of the brand's efforts. Critics questioned whether the changes were genuine or merely a marketing tactic. Janie Schaffer, Victoria’s Secret's chief design and creative officer, acknowledged the company's past missteps while asserting that they are now listening to their customers, who have expressed a desire for the return of the fashion show.
With the multi-generational cast and the vibrant production values, the Victoria’s Secret Fashion Show has made a statement: it is a work in progress, but one that is leaning towards the right direction. Early reactions suggest that the reimagined show struck a chord with audiences, balancing nostalgia with modern expectations.
As we look to the future, the challenge remains for Victoria's Secret to maintain its momentum. The landscape of consumerism has changed dramatically, and the brand must find ways to resonate with a new generation of shoppers who prioritize inclusivity and authenticity over mere spectacle. While this year’s show marks a promising start, only time will tell if Victoria's Secret can reclaim its throne in the world of lingerie.
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