Ant and Dec's "Limitless Win" Sparks Outrage Over £250K Contestant Loss
Viewers of ITV’s Limitless Win have been left fuming after a controversial decision cost contestants Richard and Lorna a staggering £250,000. Hosted by beloved duo Ant and Dec, the game show allows participants to climb an endless cash ladder by answering numerical questions. However, the January 11 episode ignited a social media storm when the accuracy of one question came into question.
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The pivotal moment arose when Richard and Lorna, who had already banked £30,000 from a previous appearance, were asked about the length of the electrical cable on a standard Henry vacuum cleaner. The pair deliberated between answers of 8 and 10 meters before locking in 8, only to be told the correct length was 10 meters. This decision cost them two lives and the opportunity to secure the £250,000 prize.
Fans quickly took to platforms like X (formerly Twitter) to express their frustration. Many pointed out that sources such as Google and even Henry packaging suggest a standard cable length of 8.4 meters, which is closer to the contestants' guess. Replacement cables on Henry’s official website also reportedly list both 10-meter and 8.4-meter options, further fueling the debate. Calls for ITV to “pay up” flooded social media, with many viewers branding the situation an “unfair” and “avoidable” error.
ITV defended the show’s decision, stating that all answers are verified by third-party professionals, and in this case, the referenced answer was drawn from the official Henry website. While Richard and Lorna walked away with their previously banked £30,000, the controversy overshadowed their winnings, with many fans vowing to boycott the show.
Despite the uproar, Limitless Win continues to captivate audiences with its high-stakes format. However, this incident has highlighted the importance of precision and fairness in game shows, where a single misstep can mean the difference between victory and heartbreak. Whether ITV will revisit the question remains to be seen, but the controversy has undeniably put the show in the spotlight.
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