The Great Tim Tam Debate: Fridge or Pantry? Woolworths Sparks the Discussion
A major supermarket chain has recently sparked a heated discussion around an iconic Australian treat: Tim Tams. The age-old debate of whether these chocolatey biscuits should be stored in the fridge or the pantry has been reignited after Woolworths began offering Tim Tams in both the fridge and biscuit aisles. This unique move is capturing the attention of Australians nationwide, as the supermarket is running this experiment for a limited time, until January 28.
Tim Tams have long been a beloved snack for Aussies, with their perfect combination of chocolate, biscuit, and creamy filling. However, the question of storage has always divided people. Should they be kept at room temperature in the pantry, or do they taste better when chilled in the fridge? Some people swear by the fridge, claiming that it gives the biscuits a satisfying crunch, especially on a warm summer day. Others argue that the pantry is the only way to go, as the soft, melt-in-your-mouth texture is ideal for a classic Tim Tam Slam.
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In an effort to settle the debate, Woolworths has put Tim Tams in both locations, with a limited-time offer where they are priced at half off, only $3 per pack. This includes a variety of flavours: Original, Double Coat, Chewy Caramel, White Chocolate, and Dark Chocolate. The move has been met with enthusiasm from fans, especially those who are excited to try chilled Tim Tams. Social media has been buzzing with people sharing their thoughts on the matter. One user posted, “Team fridge!” while another took it a step further, saying they were “team freezer,” pointing out that frozen Tim Tams add an even crunchier twist to the experience.
The excitement doesn’t stop there, as Arnott’s senior marketing manager for chocolate, Rebecca Chan, weighed in, saying, “Personally, I love the melt-in-your-mouth moment of a Tim Tam biscuit straight from the pantry, which also is perfect for a Tim Tam slam. However, a cool, crunchy Tim Tam from the fridge is always nice on a warm summer’s day.” The folks at Woolworths are also hopeful that this experiment will finally answer the question of where Tim Tams should be stored. A spokesperson from the supermarket said, “We hope to be able to settle the great Tim Tam tussle. That’s why our Tim Tam loving customers this week will be able to pick up a cold and crisp packet from our fridges or find them in the chocolate biscuit aisle. Whichever way our customers prefer, we’ve got them covered.”
This move is particularly exciting given that Tim Tam continues to hold a special place in the hearts of Australians. In 2024, the Tim Tam Original was revealed to be the most popular biscuit, even surpassing other beloved snacks like Shapes and Jatz. This limited-time fridge offering is part of an ongoing effort by Arnott’s to make the snack even more exciting, and for many, it’s a chance to experience their favourite treat in a whole new way.
So, where do you stand on the great Tim Tam debate? Do you prefer them chilled, room temperature, or perhaps even frozen? The choice is yours, and for a few more days, Woolworths is offering Tim Tams in both the fridge and biscuit aisles so you can make your pick. The Tim Tam experience just got even more versatile, and we can’t wait to hear where you think these chocolatey biscuits belong!
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