Major Aussie Fashion Brand Ally Fashion Collapses, Leaving Over 1000 Jobs in Limbo
Australia’s retail industry has been dealt yet another crushing blow with the collapse of major fashion retailer Ally Fashion . With up to 185 stores across the country and more than 1000 employees , the brand has officially gone under after being ordered to be wound up by the Federal Court of Australia due to insolvency.
Ally Fashion, an Australian-owned brand founded in 2001 , built a strong presence in the fast fashion industry, catering to women with trendy, affordable clothing. It even expanded its range over the years to include curvy fashion (You & All), maternity wear, childrenswear (Mummy and Me), and a short-lived menswear line. However, despite its efforts to keep up with changing fashion demands, the brand has now succumbed to the financial pressures plaguing the retail sector.
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Just days before the collapse, Ally Fashion had been actively hiring for new roles , posting job openings for store managers and sales assistants. But now, liquidators Jeff Marsden and Duncan Clubb from BDO Sydney have been appointed to oversee the winding-up process. Reports indicate that a commercial property group specializing in retail shopping centres initiated the proceedings , with several other creditors also backing the application.
This collapse isn’t an isolated case. The Australian fashion industry has been struggling , with rising cost-of-living pressures, reduced discretionary spending, and growing competition from online and international retailers like Temu and Amazon making it difficult for many local brands to survive. In fact, Mosaic Brands —the parent company of well-known labels like Autograph, Noni B, Katies, Millers, and Rivers —also fell into liquidation recently, leading to hundreds of store closures and thousands of job losses .
Retail experts warn that the ongoing economic climate is forcing Australians to cut back on non-essential spending , with fashion, footwear, and accessories being some of the hardest-hit sectors. Professor Gary Mortimer from Queensland University of Technology’s Business School highlighted the devastating ripple effect this will have, not just on businesses but also on thousands of workers now left without jobs in the middle of a cost-of-living crisis.
With yet another fashion giant falling, many are questioning what the future holds for the Australian retail landscape. If spending habits continue to shift and economic conditions remain tough, we could see more well-known brands struggling to stay afloat .
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