Prosus Acquires Just Eat Takeaway in €4.1 Billion Deal—A Game Changer for Food Delivery
Big news in the food delivery world—Prosus, the Dutch tech investment giant, has officially struck a deal to acquire Just Eat Takeaway for a staggering €4.1 billion . This move is set to reshape the European food delivery market, with Prosus aiming to create a "European champion" in the industry.
Now, for those unfamiliar with Prosus, they already own a 28% stake in Delivery Hero , a global food delivery player. With this acquisition, they’re doubling down on their strategy to dominate the sector. The deal values Just Eat Takeaway at €20.3 per share , which is a 22% premium over its highest stock price in the past three months—making it an attractive offer for shareholders.
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What does this mean for Just Eat Takeaway? Well, the company will remain based in Amsterdam , and its current leadership will stay in place, ensuring continuity. The timing of this acquisition is also interesting, as Just Eat just reported a 35% rise in pre-tax profits in 2024 , reaching €460 million (£382 million) . A major reason behind this growth? Improved operations in key markets like the UK and Ireland , where the company has cut costs and optimized marketing efforts.
Prosus, on the other hand, is confident that its experience in food delivery investments—especially with its success at iFood in Brazil —will help accelerate Just Eat’s growth. They plan to leverage technology, AI, and logistics innovations to enhance customer experiences, strengthen restaurant partnerships, and boost overall efficiency.
This deal highlights a growing trend in the food delivery space—where consolidation and strategic investments are becoming the key to staying competitive. With Prosus backing Just Eat Takeaway , we can expect major innovations, better service quality, and possibly even lower delivery costs for customers .
However, the market reaction to the deal has been mixed. While Just Eat’s future looks promising under Prosus, Prosus’s own stock dipped more than 6% on Amsterdam's Euronext index. Investors might be cautious about the heavy investment required, but if the company successfully scales Just Eat’s operations, this could turn into a long-term win for all parties involved .
So, what’s next? If you’re a Just Eat customer, expect smoother deliveries, better AI-driven recommendations, and an overall enhanced experience in the coming years. If you're an investor, keep an eye on how Prosus executes its ambitious vision. One thing’s for sure— the food delivery industry is heating up, and this acquisition is just the beginning of a new era .
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