Paige Spiranac Has a New Challenger – And She’s Turning Up the Heat
Alright, let’s talk about the ever-growing world of golf influencers. For years, Paige Spiranac has been the undisputed queen of this space, blending her golf skills with a strong social media presence. But now, there’s a new challenger on the scene – Grace Charis – and she’s making waves, quickly climbing the ranks in the golf influencer world.
Grace Charis didn’t start out as a golfer. Originally a college rower, her sports career took an unexpected turn when the COVID-19 pandemic disrupted her plans. Looking for a new passion, she picked up a golf club, started hitting the range, and before she knew it, she was hooked. Fast forward a few years, and she’s now a force to be reckoned with in the golf social media space, boasting nearly four million followers on Instagram, three million on TikTok, and 1.5 million on YouTube.
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Her content? A mix of eye-catching outfits, impressive golf shots, and engaging collaborations with major YouTube golf creators. One of her videos with the popular Good Good Golf channel has racked up over 2.3 million views, proving that she’s more than just a pretty face—she’s got game. And while comparisons to Spiranac are inevitable, Charis seems unbothered. When asked about it, she casually responded that she doesn’t follow Spiranac’s content and doesn’t know much about her. A subtle dig? Maybe. Or perhaps she’s just focused on carving out her own lane.
What’s interesting is Charis’s shift from purely attention-grabbing content to a more golf-focused approach. She acknowledges that in the beginning, it was all about getting views, but now, she’s serious about improving her game. Playing four to five times a week, she has honed her skills to an impressive five-handicap.
Of course, stepping into the limelight comes with its fair share of criticism. Some purists argue that social media influencers are diluting the integrity of the sport, while others see them as a fresh and exciting way to bring more people—especially young women—into the game. Even Rory McIlroy has thrown shade at YouTube golfers, calling them “entertainment adjacent.” Charis, however, sees it differently. She believes influencers help make golf more accessible and introduce the game to people who might not have otherwise picked up a club.
She’s also eyeing some serious competition opportunities. With plans to enter the U.S. Open qualifier, the Texas Amateur, and several other high-profile tournaments, Charis is proving that she’s not just in this for the likes—she’s in it to play. On top of that, she’s launching her own golf apparel brand, aiming to merge her love for the game with fashion and creativity.
So, is Paige Spiranac’s reign coming to an end? Not necessarily. But Grace Charis is undeniably bringing fresh energy to the space. Whether she’ll take the crown remains to be seen, but one thing’s for sure—she’s here to stay, and she’s turning up the heat.
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