Labubu Craze Peaks as Rare Figurine Sells for Over $150,000
You guys won’t believe what just happened in the world of collectibles—especially if you're into designer toys or plush monsters with a cult following. A rare, first-generation Labubu figurine, yes, that quirky little character with gremlin vibes and a mischievous grin, just sold at auction in Beijing for more than $150,000. That’s right—over one million yuan for a toy that’s become so much more than just a cute collectible.
Let me set the scene: it happened at the Yongle International Auction house, a place typically reserved for luxury jewelry and high-end modern art. But this time, the spotlight was on Labubu—a 131-centimeter tall, mint green giant of a toy. Sharp teeth, puckish charm, and a cult-like following. The auctioneer congratulated the online bidder, calling it “the world’s only such one.” And just like that, the Labubu legend grew even bigger.
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For those of you not yet caught up in the hype, Labubu was created by Hong Kong illustrator Kasing Lung and brought to life by Chinese toy brand Pop Mart. These aren’t your average plushies—they’re part bunny, part imp, and all personality. In fact, they’ve become so popular that people are literally lining up, sometimes even getting into fights outside stores, just to get one. They're flying off shelves in China and popping up as fashion statements in places like New York, London, and Tokyo.
At this particular auction, 48 figures were up for grabs. The second highest bid? A 160-centimeter brown Labubu that sold for around $114,000. And get this—only 15 of those even exist in the world. Some of the smaller figures went for a few thousand dollars, and even blind box versions—originally priced at around $80—are being flipped on resale markets for over $270.
What’s wild is how Labubu has evolved from a niche designer toy to a global phenomenon, turning Pop Mart into a powerhouse. Their revenue in China alone hit over $1 billion last year, with profits up more than 125%. It’s more than a toy now—it’s an investment, a status symbol, and for many, a gateway into a passionate collector community.
With livestream auctions now happening monthly and Pop Mart expanding global access, the Labubu hype train is far from slowing down. Whether you see it as art, fashion, or just a weird little guy you want to put on your shelf, one thing’s for sure—Labubu is having its moment, and people are willing to pay big money to be part of it.
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