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Cameron Diaz Uncorks Sustainability with Stella McCartney Rosé Collab
So, here’s something I’m really excited to talk about—Cameron Diaz, yes that Cameron Diaz, just stepped up the game for summer sipping in a truly stylish and sustainable way. She’s teamed up with legendary fashion designer Stella McCartney to release a limited-edition rosé under her wine label, Avaline. Now, if you know anything about either of these women, you already know this isn’t just another celebrity-branded bottle. This is all about blending ethical values with elegance—something both Diaz and McCartney have been passionate about in their own spaces for years.
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Avaline, which Cameron Diaz co-founded with entrepreneur Katherine Power back in 2020, has always been about clean, transparent winemaking. No unnecessary additives, just organic grapes and good intentions. But this latest collaboration takes it to the next level. The Avaline x Stella McCartney Rosé doesn’t just taste great—it looks stunning too. The label, designed by McCartney herself, brings a bold, edgy aesthetic that’s rooted in early 2000s nostalgia—a throwback to the days when Cameron and Stella were first forming their decades-long friendship.
What makes this collaboration feel so genuine is that it’s not just about slapping a name on a bottle. Cameron and Katherine have really studied the wine industry and saw a gap—where wine could take a page out of fashion and beauty’s book when it comes to emotional connection. They realized that people don’t just want a drink—they want a story, a feeling, something they can share. And that’s exactly what this rosé offers: a fresh, crisp wine with notes of summer melon and citrus zest, wrapped in a design that sparks conversation.
Cameron herself put it perfectly. She said she’s always admired how Stella uses her platform to push forward sustainability and cruelty-free values. That mission totally aligns with what Avaline is doing—making wine that’s not only better for you, but better for the planet.
At around $26 a bottle, it’s accessible luxury. You’re getting organic wine from the South of France, dressed up in a bottle that feels more like a collector’s item than your average grocery shelf grab. And honestly? That’s the kind of thoughtful, mindful consumption we should all be leaning into more.
There’s even talk that this might be just the beginning—Katherine Power hinted at more fashion-world collaborations in the future. So if you’re into wine, into design, or just into supporting brands doing things the right way, the Avaline x Stella McCartney rosé is one to watch—and definitely one to taste.
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