Arnab Ray Elevated to Managing Partner Growth at FCB Ulka
So here’s the latest update from the advertising world—FCB Ulka, which is part of the larger FCB India network, has just announced a big move. Arnab Ray, who has been with the agency for about six years now, has been elevated to the position of Managing Partner Growth. It’s a significant step forward in his career and a strong recognition of the work he has been doing within the organization.
Now, to give you some context, Arnab has been deeply involved in handling Tata Motors’ passenger vehicles and Tata EV businesses during his time at FCB Ulka. He has played a central role in driving creative campaigns, some of which you might have seen recently—like the ‘100 Reasons to go.ev’ and the ‘Easy to ev’ campaigns that were featured during IPL. These weren’t just routine campaigns; they were part of Tata Motors’ big push into the electric vehicle space, which has become a critical area for growth in India.
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With his new role as Managing Partner Growth, Arnab is expected to expand his responsibilities even further. It won’t just be about specific campaigns anymore—it will be about leading broader client partnerships, spearheading growth strategies, and ensuring that the agency continues to deliver integrated business solutions that create a real impact. Essentially, he’ll be working more closely with the national leadership team, and he’ll continue to be based in Mumbai as he takes on these new challenges.
The leadership at FCB Ulka has also spoken highly of him. Kulvinder Ahluwalia, the CEO of FCB Ulka, described Arnab as both a “steady hand” and a “sharp mind.” According to him, Arnab hasn’t only been instrumental in building Tata Motors’ brand presence but has also strengthened the agency’s client relationships. This promotion, as Kulvinder pointed out, is a recognition of the value Arnab consistently brings to the table.
Arnab himself has shared his thoughts on this elevation, and his words reflect both gratitude and ambition. He said it’s been an incredible journey so far and expressed appreciation for the trust and partnership he has experienced at FCB Ulka. He also acknowledged that this new role is not just an honour but also a responsibility—one that he is excited to take on. For him, the goal is clear: to continue creating impactful work for clients and to drive meaningful growth for the agency.
So, this is not just about one person’s promotion—it’s also a signal of FCB Ulka’s ongoing focus on strengthening leadership and preparing for the next phase of growth in a competitive industry. With Arnab Ray stepping into this expanded role, it will be interesting to see how FCB Ulka builds on its momentum and crafts campaigns that resonate with both clients and audiences.
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