Bell Canada Lays Off Nearly 700 Employees Amid Strategic Restructuring
Bell Canada and its media arm have made headlines once again, this time for announcing layoffs that will affect nearly 700 employees across the country. The telecom giant has stated that 650 non-unionized management positions are being eliminated, while an additional 40 roles at Bell Media are also being cut, primarily on the corporate side. These moves are part of an ongoing transformation aimed at strengthening Bell’s position as a leader in digital media and content, while also advancing its three-year strategic plan focused on sustainable growth across all business units.
According to the company, the reductions represent less than two percent of Bell’s total workforce, and the layoffs are not expected to impact daily operations or customer service. Bell has emphasized that support will be provided to those affected during this difficult period. A spokesperson, Luc Levasseur, highlighted that the company remains committed to keeping its customers a top priority even as the workforce is streamlined.
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This latest round of layoffs continues a pattern that has unfolded over the past few years. In February 2025, Bell introduced an enhanced voluntary separation program for around 1,200 unionized employees, followed by nearly 100 layoffs at Bell Media later that same month. The company also cut 4,800 positions in 2024, marking one of the largest restructurings in almost three decades. That wave of cuts included the sale of 45 radio stations and the closure of more than 100 The Source retail stores.
The decision has drawn criticism from some corners, including union representatives and former employees who say the repeated rounds of layoffs have taken a toll on morale and created instability within the organization. Unifor Local 6006, representing over 2,000 Bell clerical workers in Ontario and Quebec, warned that more cuts may be on the horizon as Bell increasingly relies on automation and new technologies.
Despite the news, Bell’s financial performance appears resilient. The company posted a profit of $4.5 billion for the quarter ending September 30, 2025, a remarkable turnaround from a $1.24-billion loss the previous year. Operating revenue also rose slightly, reaching $6.05 billion. Bell’s stock even inched upward slightly following the announcement of the layoffs.
For many long-time employees, the layoffs are a stark reminder of the challenging environment at Bell. A former software development manager, who left voluntarily earlier this year, described witnessing repeated layoffs every six months and the ongoing strain it has placed on teams. He described the situation as “heartbreaking and concerning,” reflecting the human side of these corporate decisions.
Bell Canada, which owns prominent media assets such as CTV, TSN, CP24, and Crave, has framed these layoffs as part of a necessary evolution toward efficiency, collaboration, and digital transformation, aiming to position the company for long-term growth while navigating a competitive and evolving industry landscape.
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