Marc Benioff’s Bold Switch to Google’s Gemini 3 Shakes Up the AI Race
So, there’s been a pretty big moment in the AI world, and it’s coming from someone who has been one of the loudest champions of ChatGPT for years—Salesforce CEO and billionaire Marc Benioff. After using ChatGPT every single day for the past three years, Benioff has suddenly announced that he’s switching over to Google’s brand-new Gemini 3 model. And the way he described the experience has definitely grabbed people’s attention.
Benioff posted on X that he spent just two hours trying Gemini 3, and that was enough for him to say he’s “not going back.” According to him, the leap in capability is “insane”—from reasoning speed to image and video performance, almost everything felt sharper and faster. His reaction wasn’t quietly shared either. With his massive following, more than 3.2 million people saw his post within a couple of days, turning it into a major talking point across the tech community.
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What makes this switch even more surprising is the timing. Salesforce has been deeply intertwined with OpenAI. In fact, just last month Salesforce expanded its strategic partnership with the company, integrating OpenAI’s GPT-5 models into its Agentforce 360 platform. Benioff himself praised ChatGPT’s power during that announcement, calling it a tool that brings instant intelligence to both consumers and enterprises. So for someone so closely connected to OpenAI’s ecosystem, shifting gears this quickly sends a pretty powerful signal about Gemini 3’s impact.
Google introduced Gemini 3 only recently through its DeepMind division, calling it their “most intelligent model” to date—designed to bring ideas to life across text, images, coding, and more. Right after launch, it shot to the top of the LMArena leaderboard, which evaluates AI models on everything from reasoning and writing to factual accuracy. And Silicon Valley definitely noticed. Even OpenAI’s own CEO Sam Altman publicly congratulated Google, while prominent technologists like Andrej Karpathy and Stripe’s Patrick Collison shared their early positive impressions of the model.
But behind those polite public comments, OpenAI seems to be bracing for turbulence. An internal memo from Altman warned employees to expect “rough vibes” once Gemini 3 launched, acknowledging Google’s strong progress. He even mentioned that it might create temporary economic pressure for OpenAI, though he emphasized that the company is “catching up fast.”
The timing is interesting because the entire AI sector is in a rapid-fire release cycle right now. OpenAI launched GPT-5.1 just days before Google unveiled Gemini 3, and Anthropic rolled out Claude Opus 4.5 shortly after. It feels like every major player is pushing out new breakthroughs at record speed.
But Benioff’s public shift stands out. When someone who has been using a tool daily for years suddenly changes course after two hours with a competitor, it’s not just a product review—it’s a signal that the landscape might be tilting again.
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