MINISO Launches Canada’s Largest Store at West Edmonton Mall
Exciting news is coming out of Edmonton this November! MINISO, the global lifestyle brand, has officially opened its largest store in Canada, right in the heart of West Edmonton Mall, the country’s biggest shopping destination. This opening is a major milestone for MINISO, reflecting the brand’s ongoing commitment to innovation, immersive shopping experiences, and expansion across the Canadian market.
The new MINISO store spans over 1,000 square meters, making it an impressive addition to West Edmonton Mall, which itself attracts more than 30 million visitors annually and houses over 800 shops alongside extensive entertainment options. The store’s striking train-themed façade embodies MINISO’s “The Greatest Fun Journey,” signaling a playful, inviting atmosphere for shoppers of all ages. Inside, visitors can explore a wide array of products, from lifestyle essentials and beauty items to a vast collection of plush toys, all displayed across vibrant, themed zones designed to inspire fun and creativity.
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This new flagship store follows MINISO’s “Super IP + Super Store” strategy, bringing together an extensive selection of global intellectual property (IP) collaborations and around 5,000 SKUs. Popular IPs like Sanrio’s Hello Kitty, Disney favorites such as Stitch and Winnie the Pooh, and Harry Potter collections are available alongside MINISO’s original creations, Gift Bear & Friends and YOYO. Fans in Canada can now enjoy exclusive collections including the Hello Kitty Pop Star series, Sanrio Fox Island series, and Sanrio Animal Adventure vinyl plush surprise boxes. Everyday Sanrio-themed items like shopping bags, plush hair accessories, pins, and fridge magnets have also launched nationwide, making this the ultimate destination for collectors and casual shoppers alike.
The grand opening celebration was a lively event, with over 800 enthusiastic MINISO fans joining in. Gift Bear & Friends even made its Canadian debut with a special dance performance, adding a festive and playful touch to the day. The store’s opening-day sales set a new record in Canada, reflecting strong excitement and support from local shoppers.
Looking ahead, MINISO continues to expand its Canadian footprint with stores in Toronto, Ottawa, and Vancouver, including signature locations like the IP Collection Store at Toronto Eaton Centre and the pink-themed flagship at CF Richmond Centre in Vancouver. The launch at West Edmonton Mall not only strengthens MINISO’s presence in Canada but also highlights the growing trend of IP-driven retail experiences that merge entertainment, creativity, and shopping in new and exciting ways.
MINISO’s philosophy, “Life is for Fun,” has been brought to life in this new store, offering visitors a unique, engaging, and joyful shopping experience. With more stores planned across key Canadian cities, MINISO is set to continue delighting fans and making everyday life more fun and inspiring.
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