Starbucks’ Adorable “Bearista” Cup Sparks Frenzy and Resale Madness
Starbucks has done it again — and this time, it’s not just about the coffee. The brand’s 2025 holiday launch has introduced something that’s capturing hearts faster than any seasonal latte — the “Bearista” cup. This glass cold cup, shaped like a teddy bear with a tiny green beanie lid and a striped straw, officially hit stores on Thursday, November 6. And just hours later, it had already sent fans into a frenzy across the country.
The 20-ounce Bearista cup, priced at $29.95 , is part of Starbucks’ annual holiday merchandise line, which also includes a range of tumblers and mugs priced between $19.95 and $39.95 . But the bear-shaped cup, clearly designed to tug at everyone’s inner child, has completely stolen the spotlight. Social media has been flooded with posts from customers showing off their new cup — or, in many cases, lamenting that they couldn’t find one.
On Instagram, one user joked, “If I don’t get one of these, I’ll cry.” Another shared their frustration after lining up in the early hours only to find empty shelves. “I was the second person in line at 4 a.m., doors opened at 4:30, and they were already sold out — how?!” they wrote. It seems the hype has turned this cute holiday collectible into one of the year’s most sought-after items.
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Adding to the chaos, the Bearista cup is already making waves on resale sites like eBay. Listings have been spotted at prices ranging from $150 to over $400 , with many sellers asking around $300 for a single mug — that’s about ten times the retail price. For now, Starbucks hasn’t confirmed whether more stock will be available or if purchase limits will be applied to prevent bulk buying.
As for the rest of Starbucks’ 2025 holiday lineup, the brand has rolled out a mix of returning favorites and new festive flavors. Fans can sip on classics like the Peppermint Mocha and Caramel Brulée Latte , or try newer seasonal creations like the Iced Sugar Cookie Breve and Gingerbread Cream Cold Foam . The bakery case is getting its own makeover too, featuring treats such as the Polar Bear Cake Pop , Cranberry Bliss Bar , and Cinnamon Pull-Apart Pastry.
But no matter how many drinks or pastries Starbucks adds this season, it’s clear that the adorable teddy bear cup has stolen the show. With its limited availability and sky-high resale prices, it’s more than just a holiday cup — it’s a full-blown collectible craze. So if you’re hoping to snag one, you might want to head to your nearest Starbucks as soon as possible… before these little “Bearistas” disappear completely.
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